In 2011, the popularity of the L’Etoile loyalty cards continues to grow after the introduction of new card designs and more advantageous terms of the programme. The loyalty card designs were developed by Rayner International.
Rayner International gave a presentation on “7 steps of a marketing programme maximisation”. The presentation highlighted the latest trends in marketing and branding that were examined in the context of a highly competitive environment and ever changing customers’ preferences.
Rayner has successfully completed a project on the development of a set of loyalty cards for the biggest beauty products retail chain in Russia, L’Etoile.