Rayner International was invited by Olant, a well known distributor of products for mothers and babies in Russia, to redevelop their brand. Olant has had a strong reputation as a product specialist and a reliable distributor in this sector for over 10 years. As a dynamic company open to new business opportunities, Olant asked Rayner to look at key areas of the current brand with a view to developing its brand expansion into the retail format.

Based on the structured brand audit and analysis, a new brand concept and brand identity were developed, with a detailed brand guidelines document covering identity application, marketing and promotional media, pos, uniforms and graphics, along with recommendations on internal brand culture. Later Rayner developed a retail concept for Olant’s outlets, the concept communicates core brand drivers across key touchpoints with the customer. This project enables Olant to strengthen its position in the market and help compete successfully alongside international brands.