Kiprino

Kiprino is a Russian leading producer of cheese and butter, located in Altay, so called Russian Switzerland. The company approached our team with a task to review current marketing activities, branding and product matrix accordingly. As a result of a 10 months project a refined brand identity with a detailed brand book, corporate and marketing materials, renewed packaging designs for a product line have been developed. The main objective of the project was to create brand consistency across all applications and skilfully craft an image of a Russian (traditional & local) yet advanced (technology & ecology) producer to all brand audiences including final consumers.